This collection is dedicated to all photographers still looking for their ideal strap.
Designed to carry from large to advanced mirrorless cameras, it offers a unique combination of features, benefits and distinctive style like no other strap in the market. The exceptional comfort, the wide length adjustment, the superior quality of details and materials makes it your ideal strap.
• Full leather pad
• Ultra-Grip Technology lining for great safety durability and hygiene
• Pre-Curved Cut for a unique experience
• Unique top flap to keep the trap folded
• Scented Vegetable tanned Tuscany leather
• Beautifully detailed Hand painted edges
• Soft padding ideal for long shooting sessions and heavy equipment
• Wide adjustable length for a great versatility.
The exclusive 4V Carbon Leather matches the Warm Touch & Feel of the real carbon for a surprising tactile experience.
The padding features the 4V Ultra-Grip Technology that guarantees unsurpassed safety, comfort and durability.
Two camera connection choices: Universal 10mm aramid reinforced bands with Fit Kit or fixed Metal Spring Ring attachment.
105-134cm / 41.3-52.8”
107-131cm / 42.1-51.6”
ALA straps are specifically designed to carry medium to large cameras. ALA are the ideal companion for Medium Format, Professional and Medium DSLS’s and also for advanced mirrorless cameras.
ALA TOP straps features a full leather construction for a superior quality, durability and prestige. The leather is thinned down to guarantee a soft hand and the typical comfort of all 4V straps.
ALA TOP and ALA straps deliver a new ergonomics experience as never before thanks to the Exclusive Pre-Curved Cut. The unique cut and design confer to the ALA straps a distinctive appearance similar to a Paragliding Wing. From this similarity comes the name of these straps: ALA in Italian means “Wing”.
ALA TOP straps combine the most prestigious techniques of Italian Leather manufacturing and are rich in beautiful details. All Tuscany Leather edges are carefully hand painted and beautifully stitched. The leather surround of the pad is made with a sophisticated technique. The tuscany “cuoio” is thinned down, cut into thin stripes, then all the stripes are jointed together with a special process. The long continuous strip is then used to surround the pad.
ALA TOP and ALA straps are very versatile and are designed to be comfortably carried both on the neck and across the shoulder. Thanks to the double length adjustment they can be set at a wide range of measures. The length range slightly changes between the two attachment versions, universal 10 mm band or metal split ring. A convenient leather strap loop keeps the adjustment tidy and add an extra quality touch.
The padding features a unique thick rounded shape that, combined to the “Ultra-Grip Technology”, guarantees an unsurpassed comfort. Thanks to this exclusive design, it is mainly the padding that comes in contact with the neck skin, while the pressure coming from the leather edges is minimized. This design guarantees a perfect weight distribution and avoids areas of local pressure that may cause redness and irritation.
At 4V Design we have developed a unique carbon Look Leather. It is made of real leather with a special surface treatment that perfectly matches both the Look, and the typical Warm Touch & Feel of the real carbon fiber. The result is a surprising tactile experience combined to a great looking luxury camera strap. The distinctive look of the ALA TOP Carbon Strap is inimitable. Perfect match to both Stylish and Sport outfit.
ALA TOP and ALA straps feature a unique and clever solution to fold and shortened the strap. On the top of the padding is present a leather flap that allows to lock the strap ends into a folded and shorter position. It is very convenient when using a tripod, especially in windy conditions, and when packing your camera. The flap can also be used as an additional safety and comfort measure if connected to the top loop of the back pack.
4V Design straps feature a custom connection band based on our exclusive design. This 10 mm band is soft, comfortable, exceptionally strong and durable like no others. It is made of 100% polyamide and derives from military application bands. Its special design allows for a very high resistance to tear, wear and cut. The herringbone design makes much stronger stitched connections and the camera weight is distributed over a higher number of treads for increased durability. The band end is uniquely “folded & stitched”. This solution makes 4V straps much safer by preventing the band slipping out of the buckle accidentally. The sleek metal buckle is very compact, with rounded edges and easy to grab thanks to the ergonomic design.